METRIC FOR WELL-BEING

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Rick Liebling @RickLiebling

@WPPStream Trend - Internet of Things meets Quantified Self movement to trigger drive towards metric for well-being . #WPPStream

Posted on February 20, 2013 via WILDCARD: The next BIG trend in APAC Media & Tech with 5 notes

I just unlocked the Hulu AdZone sticker on GetGlue

22458 others have also unlocked the Hulu AdZone sticker on GetGlue.com

Catch the best ads from The Big Game on Hulu’s Toyota-sponsored AdZone. You just unlocked a free month of Hulu Plus! Be sure to check your email in a few days for the redemption code. Share this one proudly. It’s from our friends at Hulu.

Posted on February 3, 2013

I just unlocked the Game Day sticker on GetGlue

17076 others have also unlocked the Game Day sticker on GetGlue.com

Today is the big day. Good news is that everyone wins on game day. Congrats! You just unlocked a free month of Hulu Plus. Be sure to check your email in a few days for the redemption code. Share this one proudly. It’s from our friends at Hulu.

Posted on February 3, 2013

I’m watching Halo 4: Forward Unto Dawn

“Wow, for a direct to Xbox movie, the production values and story were surprisingly good.”

Check-in to Halo 4: Forward Unto Dawn on GetGlue.com

Posted on February 2, 2013

#2013CES - What I’ll Be Looking For

It’s Sunday night and I’ve arrived in Las Vegas, here for dual, yet related purposes. First, on Monday I’ll be moderating a panel at The 2nd Screen Summit @ CES, specifically looking at Advertising and 2nd Screen. As the Chair of the Advertising Subcommittee for the 2nd Screen Society I’m always eager to participate in these sorts of things and I’m excited to initiate the conversation. The whole program for the Summit is filled with outstanding topics and speakers so I recommend you follow the action on Twitter with @S32Day and myself, @RickLiebling.

On Tuesday, CES proper will kick off and it will no doubt be a madhouse. From Ultra HD TVs to the latest in automotive tech, this show has it all. It’s overwhelming in its breadth, the amount of attendees and in the sheer volume of awesome innovations. But faster, thinner, brighter and bigger (or smaller) won’t be the metrics than impress me.

I’m looking to see which companies are introducing products, not because they have the ability to do so, but because the products truly meet consumer needs. What brands and products are making things easier or better for people. Which ones are creating products that help people reach their full potential. Those are the products I think will have the greatest chance for success.

Rick Liebling, Creative Culturalist, Y&R New York

@RickLiebling

Posted on January 6, 2013 with 2 notes